Robin Care
UX/UI
The Challenge
Founded in 2016 by Adrianne Nickerson and Hugh Ma, Robin Care is a personalized cancer support program designed to help patients through their journey. They partner with employers and healthcare providers so members can access the support they need. When I was hired in 2016, they were beginning to partner with their first employers, and needed a designer to create all the necessary marketing and informational materials to help a new member through the program.
My Role
I was hired by the Robin Care team to lend a professional eye to their design. Initially working on direct mail, email templates, and event signage, I eventually began to collaborate with the team on UI design for their website and app.
Robin Care's web app onboarding design
Robin Care's web app onboarding design
Robin Care's web app onboarding design
Robin Care's web app onboarding design
Robin Care's web app onboarding design
Robin Care's web app onboarding design
What I Learned
I utilized a lot of the skills I had acquired with Fieldlens to assist in creating a User Interface that would inspire trust, look professional, and feel compassionate. Creating designs that inspire compassion and empathy struck me as an interesting challenge, and is a theme I’d like to continue to study in graduate school.
Results
During my time at Robin Care, membership increased exponentially and I designed what would become the new web and user interface and onboarding screens. Robin Care eventually grew too large for a one-woman design team and contracted with a marketing firm to meet their growing marketing and design needs. I was happy to assist in the transition.