Paper Crane Theory
Branding
The Challenge
Paper Crane Theory is a woman-owned, slow-fashion brand based in Burlington, VT. The owner, Jessica Webster, wanted a simple logo and branding package to give her business a professional presence. She wanted the logo to feature a paper crane.
The Scope
I designed a logo and complete branding package for Jessica to use to promote her brand online and in-person for holiday pop-up events around Burlington.
What I Learned
This was the first time I created a “brand board” for my client. I’ve seen brand boards becoming very popular recently, and found it immensely helpful in helping the client really see the benefits of things like a cohesive color palette, alternate logos, and consistent brand visibility.
The Paper Crane Theory brand board