Outlier Inspired
Branding
The Challenge
Outlier Inspired is a Silicon Valley startup that creates products to make travel more comfortable. They were looking for a logo, but were unsure what they wanted their brand to convey. They knew that they wanted the letters OLI to feature prominently, standing for the brand name “Outlier Inspired.” I tried creating logos with different personalities to help us choose a path forward. While ultimately rejected, this logo was meant to convey a happy, relaxed, carefree traveler.
The Scope
This logo is just a small part of the work I did for Outlier Inspired. I worked as the in-house design department for almost a decade, initially creating a branding package, and eventually creating a fully-functioning e-commerce website.
What I Learned
I’m proud of this logo because I created it at during a time in my career where I was very unsure of my hand-drawing skills. I worked hard to make sure that both the individual letterforms and the facial features were recognizable. I enjoyed using shape and direction to convey a sense of fun and happiness.
